THE PIONEER

@thepioneeryyc

the pioneers are the first go-ers, the trailblazers, the ones who take the first steps and are always willing try. located in calgary the pioneer is a hospitality service and home to two iconic venues in the heart of calgary’s downtown stephen avenue. the group at the pioneer needed an updated brand identity that paid homage to their legacy branding, while embracing a new chapter, brand mission and aesthetic.

updated BRAND IDENTITY, GRAPHIC DESIGN, BRAND STRATEGY, INTEGRATIVE MARKETING, ART DIRECTION.